Every great hero of motor racing, from Juan Manuel Fangio to Ayrton Senna to Vodafone McLaren Mercedes Champions Lewis Hamilton and Jenson Button in F1, the Audi Team in Endurance, and new star Sébastien Ogier in the World Rally Championship - has been part of the TAG Heuer legend. More than anything, TAG Heuer’s commitment to racing is human and personal. It was the first watch brand to develop dashboard chronographs for sports cars, partner with racing drivers, sponsor an F1 team, and master chronometric time to 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.īut the brand’s link to racing is not just technological. Through its partners and timekeeping responsibilities, TAG Heuer is a key player in Formula One, Indy 500, Le Mans 24 Hours, the Monaco Grand Prix, and the World Rally Championship. Nowhere has that mastery been better tested than in the fast-paced, constantly evolving world Today, 150 years after Edouard Heuer’s first creation, TAG Heuer remains, at the avant-garde of innovation, the undisputed Master of Speed. Soon he was producing the fastest, most accurate, and most complicated timepieces the world had ever seen.
Realizing very early on that the world was changing fast and machines were the driving force, he put every ounce of his talent into keeping pace. An early automobile enthusiast and an avid fan of horse racing, Edouard Heuer was also a visionary. TAG Heuer’s 150-year passion for speed goes back to the pioneering Swiss watchmaker who founded the brand in 1860.
TAG Heuer has become the world’s premium sports watch brand by remaining faithful to the traditional values and savoir-faire it shares with professional motor sports: advanced design and materials, high performance, ultimate precision, unsurpassed reliability and a total commitment to innovation.Ĭentral to this unique synergy is the concept of speed. Motor-sports inspired, innovation driven: TAG Heuer is Swiss watch industry’s master of speed Tradition meets innovation in TAG Heuer’s newest motor-sports inspired timepieces